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Local AI and new frontiers for performance evaluation

Recently, we discussed some ways the PC market may evolve in 2024, and how new Windows on Arm PCs could present the XPRTs with many opportunities for benchmarking. In addition to a potential market shakeup from Arm-based PCs in the coming years, there’s a much broader emerging trend that could eventually revolutionize almost everything about the way we interact with our personal devices—the development of local, dedicated AI processing units for consumer-oriented tech.

AI already impacts daily life for many consumers through technologies such as such as predictive text, computer vision, adaptive workflow apps, voice recognition, smart assistants, and much more. Generative AI-based technologies are rapidly establishing a permanent, society-altering presence across a wide range of industries. Aside from some localized inference tasks that the CPU and/or GPU typically handle, the bulk of the heavy compute power that fuels those technologies has been in the cloud or in on-prem servers. Now, several major chipmakers are working to roll out their own versions of AI-optimized neural processing units (NPUs) that will enable local devices to take on a larger share of the AI load.

Examples of dedicated AI hardware in recently-released or upcoming consumer devices include Intel’s new Meteor Lake NPU, Apple’s Neural Engine for M-series SoCs, Qualcomm’s Hexagon NPU, and AMD’s XDNA 2 architecture. The potential benefits of localized, NPU-facilitated AI are straightforward. On-device AI could reduce power consumption and extend battery life by offloading those tasks from the CPUs. It could alleviate certain cloud-related privacy and security concerns. Without the delays inherent in cloud queries, localized AI could execute inference tasks that operate much closer to real time. NPU-powered devices could fine-tune applications around your habits and preferences, even while offline. You could pull and utilize relevant data from cloud-based datasets without pushing private data in return. Theoretically, your device could know a great deal about you and enhance many areas of your daily life without passing all that data to another party.

Will localized AI play out that way? Some tech companies envision a role for on-device AI that enhances the abilities of existing cloud-based subscription services without decoupling personal data. We’ll likely see a wide variety of capabilities and services on offer, with application-specific and SaaS-determined privacy options.

Regardless of the way on-device AI technology evolves in the coming years, it presents an exciting new frontier for benchmarking. All NPUs will not be created equal, and that’s something buyers will need to understand. Some vendors will optimize their hardware more for computer vision, or large language models, or AI-based graphics rendering, and so on. It won’t be enough for business and consumers to simply know that a new system has dedicated AI processing abilities. They’ll need to know if that system performs well while handling the types of AI-related tasks that they do every day.

Here at the XPRTs, we specialize in creating benchmarks that feature real-world scenarios that mirror the types of tasks that people do in their daily lives. That approach means that when people use XPRT scores to compare device performance, they’re using a metric that can help them make a buying decision that will benefit them every day. We look forward to exploring ways that we can bring XPRT benchmarking expertise to the world of on-device AI.

Do you have ideas for future localized AI workloads? Let us know!

Justin

The evolving PC market brings new opportunities for WebXPRT

Here at the XPRTs, we have to spend time examining what’s next in the tech industry, because the XPRTs have to keep up with the pace of innovation. In our recent discussions about 2024, a major recurring topic has been the potential impact of Qualcomm’s upcoming line of SOCs designed for Windows on Arm PCs.

Now, Windows on Arm PCs are certainly not new. Since Windows RT launched on the Arm-based Microsoft Surface RT in 2012, various Windows on Arm devices have come and gone, but none of them—except for some Microsoft SQ-based Surface devices—have made much of a name for themselves in the consumer market.

The reasons for these struggles are straightforward. While Arm-based PCs have the potential to offer consumers the benefits of excellent battery life and “always-on” mobile communications, the platform has historically lagged Intel- and AMD-based PCs in performance. Windows on Arm devices have also faced the challenge of a lack of large-scale buy-in from app developers. So, despite the past involvement of device makers like ASUS, HP, Lenovo, and Microsoft, the major theme of the Windows on Arm story has been one of very limited market acceptance.

Next year, though, the theme of that story may change. If it does, WebXPRT 4 is well-positioned to play an important part.

At the recent Qualcomm Technology Summit, the company unveiled the new 4nm Snapdragon X Elite SOC, which includes an all-new 12-core Oryon CPU, an integrated Adreno GPU, and an integrated Hexagon NPU (neural processing unit) designed for AI-powered applications. Company officials presented performance numbers that showed the X Elite surpassing the performance of late-gen AMD, Apple, and Intel competitor platforms, all while using less power.

Those are massive claims, and of course the proof will come—or not—only when systems are available for test. (In the past, companies have made similar claims about Windows on Arm advantages, only to see those claims evaporate by the time production devices show up on store shelves.)

Will Snapdragon X Elite systems demonstrate unprecedented performance and battery life when they hit the market? How will the performance of those devices stack up to Intel’s Meteor Lake systems and Apple’s M3 offerings? We don’t yet know how these new devices may shake up the PC market, but we do know that it looks like 2024 will present us with many golden opportunities for benchmarking. Amid all the marketing buzz, buyers everywhere will want to know about potential trade-offs between price, power, and battery life. Tech reviewers will want to dive into the details and provide useful data points, but many traditional PC benchmarks simply won’t work with Windows on ARM systems. As a go-to, cross-platform favorite of many OEMs—that runs on just about anything with a browser—WebXPRT 4 is in a perfect position to provide reviewers and consumers with relevant performance comparison data.

It’s quite possible that 2024 may be the biggest year for WebXPRT yet!

Justin

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