We exist to do great work for our clients and be a great place to work for our staff. We offer world-class marketing, learning, and testing services that help you win in the attention economy. Our fact-based marketing proves the benefits of your product through every stage of the customer relationship, while our training and sales enablement offerings earn your learners’ attention and reward it with content they want.
Principled isn’t just a word; it’s our philosophy. When Bill Catchings and Mark Van Name founded PT in January, 2003, they wanted to build a company that put its clients first, did world-class work, behaved ethically at all times, and provided a great place to work for its staff. They wanted a company that people could truly believe in, one in which everyone shared in the profits, a company in which everyone was in it together, in which we all win—or, in bad times, lose—together.
From the very beginning, we have refused to accept the idea that the old ways are always the right ones. Instead, we’ve paved our own roads, building new structures as we go and leaving behind those that don’t work for us. We think carefully about each problem and work hard to come up with the best possible solution. As we grow, we question our own methods and change them when they are no longer useful or optimal. Whether it is a new way of providing benefits or a new testing methodology, we are always willing to attempt something different and to improve ourselves.
Our core goals have always been the same: to do great work for our clients,and to be a great place to work. When you work with PT, you gain a partner who listens to your needs, respects your wishes, and tells the truth—both in conversations with you and in our collateral. As the industry’s leading fact-based marketing firm, we test technology—everything from smartphones to laptops to servers to enterprise and application software, and on and on—to find the facts that make our clients’ products shine. We analyze each product and its market to find and execute the most appropriate tests, whether they’re industry-standard benchmarks or procedures we develop ourselves. Then, we deliver the facts to our clients through a wide variety of business and consumer media, including reports, infographics, videos, and more.
In our fact-based marketing collateral, we always show our work through detailed methodologies, and we report only what we found. By maintaining our status as a transparent and independent third party, we deliver collateral your buyers can trust. No matter the client, subject matter, or business area, we always maintain strict confidentiality and put our clients first. Whether we’re creating a technical white paper or a commercial video, we use the power of facts as the primary tool to help our clients sell products. We use our results to highlight each product’s competitive advantages; while we may not discuss its weaknesses, we never lie. Over our seventeen-plus years of business, we have earned our reputation as a trusted third party because of both our technical expertise and our unfailing dedication to the truth.
We live by these principles for the benefit of us all—our clients, ourselves, and our communities. Our principles are integral to more than our work, however; they also determine the way we treat our staff and run our company. We aim to be a fantastic place to work for our employees, with a flexible working culture, a productive and fulfilling work environment, and a full set of world-class benefits, including a unique sabbatical program. This seven-week sabbatical, available to each employee every seven years, is more than a chance to take time off work. If any employee spends at least one of the weeks volunteering with a charity dedicated to doing good in the world, PT will donate $5,000 to the charity or to cover their transportation and lodging expenses for the week.
Additionally, to make a positive difference in our local communities, every December, we make donations to local charities of each employee’s choice. Between the sabbatical program and end-of-year giving, our charitable donations for 2023 totaled over eighteen thousand dollars.
Principled isn’t just a word; it’s our philosophy. When Bill Catchings and Mark Van Name founded PT in January, 2003, they wanted to build a company that put its clients first, did world-class work, behaved ethically at all times, and provided a great place to work for its staff. They wanted a company that people could truly believe in, one in which everyone shared in the profits, a company in which everyone was in it together, in which we all win—or, in bad times, lose—together.
From the very beginning, we have refused to accept the idea that the old ways are always the right ones. Instead, we’ve paved our own roads, building new structures as we go and leaving behind those that don’t work for us. We think carefully about each problem and work hard to come up with the best possible solution. As we grow, we question our own methods and change them when they are no longer useful or optimal. Whether it is a new way of providing benefits or a new testing methodology, we are always willing to attempt something different and to improve ourselves.
Our core goals have always been the same: to do great work for our clients,and to be a great place to work. When you work with PT, you gain a partner who listens to your needs, respects your wishes, and tells the truth—both in conversations with you and in our collateral. As the industry’s leading fact-based marketing firm, we test technology—everything from smartphones to laptops to servers to enterprise and application software, and on and on—to find the facts that make our clients’ products shine. We analyze each product and its market to find and execute the most appropriate tests, whether they’re industry-standard benchmarks or procedures we develop ourselves. Then, we deliver the facts to our clients through a wide variety of business and consumer media, including reports, infographics, videos, and more.
In our fact-based marketing collateral, we always show our work through detailed methodologies, and we report only what we found. By maintaining our status as a transparent and independent third party, we deliver collateral your buyers can trust. No matter the client, subject matter, or business area, we always maintain strict confidentiality and put our clients first. Whether we’re creating a technical white paper or a commercial video, we use the power of facts as the primary tool to help our clients sell products. We use our results to highlight each product’s competitive advantages; while we may not discuss its weaknesses, we never lie. Over our seventeen-plus years of business, we have earned our reputation as a trusted third party because of both our technical expertise and our unfailing dedication to the truth.
We live by these principles for the benefit of us all—our clients, ourselves, and our communities. Our principles are integral to more than our work, however; they also determine the way we treat our staff and run our company. We aim to be a fantastic place to work for our employees, with a flexible working culture, a productive and fulfilling work environment, and a full set of world-class benefits, including a unique sabbatical program. This seven-week sabbatical, available to each employee every seven years, is more than a chance to take time off work. If any employee spends at least one of the weeks volunteering with a charity dedicated to doing good in the world, PT will donate $5,000 to the charity or to cover their transportation and lodging expenses for the week.
Additionally, to make a positive difference in our local communities, every December, we make donations to local charities of each employee’s choice. Between the sabbatical program and end-of-year giving, our charitable donations for 2023 totaled over eighteen thousand dollars.
Principled Technologies exists to do the best work for our clients and be the best place to work for our staff. Our values permeate everything we do.
From the very first time we talk with you, our client, we aim to prove just that. We’re not out to take your money and hand you one-size-fits-all solutions. Instead, we pledge to listen to you; to do our best to understand the problems you’re facing; to work with you to develop options that fit your goals, budget, and timeline; and to deliver world-class solutions. And then we pledge to do it again. We’re in this for the long haul. We don’t want to be just a supplier to you; we want to be your partner.
We always want to earn your business. And our work starts the first moment you interact with us.
As servants, we put your needs and goals first. Your trust is an honor and privilege we don’t take lightly. We aim to build a partnership that benefits you for years to come. From implementing your and your team’s ideas, to providing thoughtful, actionable consulting, we exist to meet your needs.
As students, we listen and learn. We focus intently on your descriptions of your goals so we can help you find innovative solutions to your challenges. To best serve you in a constantly changing world, we embrace the need to always learn—more skills, more industry knowledge, and more about how we can help you today and in the future.
Every conversation with a PT representative should reflect our core values, starting and ending with a focus on your needs. As servants and students, we pledge to:
Listen more than we talk.
You have a challenge you need to resolve. The best way for us to serve you is to understand that problem. For that reason, we should spend more time listening than speaking.
Work with you to find superb solutions.
Your problems are unique, so your solutions should be, too. We work with you to understand your specific goals and concerns and develop a plan that addresses them while also fitting your budget and timeline.
Treat you with dignity and respect.
We work with businesses and people from a broad spectrum of industries and backgrounds. No matter who you are or what you’re seeking, we’ll serve you with the same level of thoughtfulness and decency.
Leave our egos at the door.
Our goal is to understand what you need and deliver work that delights you—but when we make mistakes, we accept full responsibility and work hard to be better in the future.
Every day, in every part of our work, we strive to live up to our name and behave in a way that is principled, thoughtful, and focused on you and your needs. If you experience anything less in an interaction with PT, we want to know. Please email us at feedback@principledtechnologies.com, and we’ll get back to you promptly.
If you think your organization could benefit from partnering with PT, we’d love to talk.
Give us a chance to show you our values in action.Principled Technologies exists to do the best work for our clients and be the best place to work for our staff. Our values permeate everything we do.
From the very first time we talk with you, our client, we aim to prove just that. We’re not out to take your money and hand you one-size-fits-all solutions. Instead, we pledge to listen to you; to do our best to understand the problems you’re facing; to work with you to develop options that fit your goals, budget, and timeline; and to deliver world-class solutions. And then we pledge to do it again. We’re in this for the long haul. We don’t want to be just a supplier to you; we want to be your partner.
We always want to earn your business. And our work starts the first moment you interact with us.
As servants, we put your needs and goals first. Your trust is an honor and privilege we don’t take lightly. We aim to build a partnership that benefits you for years to come. From implementing your and your team’s ideas, to providing thoughtful, actionable consulting, we exist to meet your needs.
As students, we listen and learn. We focus intently on your descriptions of your goals so we can help you find innovative solutions to your challenges. To best serve you in a constantly changing world, we embrace the need to always learn—more skills, more industry knowledge, and more about how we can help you today and in the future.
Every conversation with a PT representative should reflect our core values, starting and ending with a focus on your needs. As servants and students, we pledge to:
Listen more than we talk.
You have a challenge you need to resolve. The best way for us to serve you is to understand that problem. For that reason, we should spend more time listening than speaking.
Work with you to find superb solutions.
Your problems are unique, so your solutions should be, too. We work with you to understand your specific goals and concerns and develop a plan that addresses them while also fitting your budget and timeline.
Treat you with dignity and respect.
We work with businesses and people from a broad spectrum of industries and backgrounds. No matter who you are or what you’re seeking, we’ll serve you with the same level of thoughtfulness and decency.
Leave our egos at the door.
Our goal is to understand what you need and deliver work that delights you—but when we make mistakes, we accept full responsibility and work hard to be better in the future.
Every day, in every part of our work, we strive to live up to our name and behave in a way that is principled, thoughtful, and focused on you and your needs. If you experience anything less in an interaction with PT, we want to know. Please email us at feedback@principledtechnologies.com, and we’ll get back to you promptly.
If you think your organization could benefit from partnering with PT, we’d love to talk.
Our large staff of industry experts work together every day to ensure the outcomes you need. Instead of having job titles and org charts, we maintain a cloud staffing model of fluid, dynamic teams. This ensures your project gets exactly the talent and expertise it needs—no matter what that entails. We scale teams up and down to meet your requirements. That means your project benefits from a large and diverse team, while maintaining a small core group and a single point of contact for speed and consistency.
Click on the team listing to learn more
Our large staff of industry experts work together every day to ensure the outcomes you need. Instead of having job titles and org charts, we maintain a cloud staffing model of fluid, dynamic teams. This ensures your project gets exactly the talent and expertise it needs—no matter what that entails. We scale teams up and down to meet your requirements. That means your project benefits from a large and diverse team, while maintaining a small core group and a single point of contact for speed and consistency.
Click on the team listing to learn more
Over our more than fifteen years in business, we’ve evolved our offerings to address our clients’ changing needs. When we opened our doors in 2003, we delivered accurate testing results in spreadsheets and engineering documents. Today, we provide everything our clients need to address their audiences at all stages of the customer relationship cycle—from engaging, fact-based whitepapers, to cutting-edge interactive content that earns and rewards customers’ attention. Our clients drove that transformation. And as long as we’re in business, we’ll keep doing more, doing better, to give you what you need.
See our story so farOver our more than fifteen years in business, we’ve evolved our offerings to address our clients’ changing needs. When we opened our doors in 2003, we delivered accurate testing results in spreadsheets and engineering documents. Today, we provide everything our clients need to address their audiences at all stages of the customer relationship cycle—from engaging, fact-based whitepapers, to cutting-edge interactive content that earns and rewards customers’ attention. Our clients drove that transformation. And as long as we’re in business, we’ll keep doing more, doing better, to give you what you need.
At PT, we have two goals: Do great work for our clients, and be a great place to work for our staff. Providing world-class benefits is central to our identity. We treat our people well for the same reason we stick to all of our principles: because it’s the right thing to do.
The list below isn’t exhaustive. PT employees enjoy plenty more great benefits and perks. From getting to choose your own chair, to noise canceling headphones, to continuing education, we aim to make working at PT and growing in your career the best experience possible.
We do everything we can to ensure that our employees and their families get 100% of the healthcare they need by providing fully funded medical and dental insurance at no cost to them.
Additionally, we provide paid maternity and parental leave far beyond what FMLA demands, as well as gym membership reimbursement up to $100 per month.
Our paid sabbatical program offers employees the chance to take seven weeks off and to help make the world a better place.
We have no set number of vacation or sick days. Our policy is simple: Be responsible, get your work done, and communicate with your team.
We aim for profit sharing every year, and we’re all in it together—either everybody gets profit sharing, or no one does.
Every year, we give back to our community by donating to local charities our employees choose.
To help you plan for your future, we match contributions to your 401(k) up to 4%. And you don’t have to wait for the money; you’re fully vested the day you start at PT.
We provide free non-alcoholic drinks, an allowance at the Chelsea Café on the first floor of our RTP facility, and lunch at our monthly company meeting.
We’ll reimburse you for your Internet and cell phone bills, and we’ll also buy you a new phone of your choice every two years.
At PT, we have two goals: Do great work for our clients, and be a great place to work for our staff. Providing world-class benefits is central to our identity. We treat our people well for the same reason we stick to all of our principles: because it’s the right thing to do.
The list below isn’t exhaustive. PT employees enjoy plenty more great benefits and perks. From getting to choose your own chair, to noise canceling headphones, to continuing education, we aim to make working at PT and growing in your career the best experience possible.
We do everything we can to ensure that our employees and their families get 100% of the healthcare they need by providing fully funded medical and dental insurance at no cost to them.
Additionally, we provide paid maternity and parental leave far beyond what FMLA demands, as well as gym membership reimbursement up to $100 per month.
Our paid sabbatical program offers employees the chance to take seven weeks off and to help make the world a better place.
We have no set number of vacation or sick days. Our policy is simple: Be responsible, get your work done, and communicate with your team.
We aim for profit sharing every year, and we’re all in it together—either everybody gets profit sharing, or no one does.
Every year, we give back to our community by donating to local charities our employees choose.
To help you plan for your future, we match contributions to your 401(k) up to 4%. And you don’t have to wait for the money; you’re fully vested the day you start at PT.
We provide free non-alcoholic drinks, an allowance at the Chelsea Café on the first floor of our RTP facility, and lunch at our monthly company meeting.
We’ll reimburse you for your Internet and cell phone bills, and we’ll also buy you a new phone and laptop of your choice every two years.