Fact-based marketing

New and developing technologies often demand new, individualized assessment techniques. Existing techniques frequently are either entirely inappropriate or miss key aspects of new technologies. We have the experience to understand new products and technologies in their market and technical contexts and to use that understanding to guide our research into the correct way to assess those products and technologies.

Whether you need results from any of a broad range of industry-standard tests or from tools we’ve custom-developed to meet your needs, our staff will deliver results you can count on. We have extensive experience in proper testing practices, benchmark usage, and all aspects of the competitive assessment and testing process. Our on-site labs facilitate hands-on, round-the-clock testing, so we can get you accurate facts as fast as possible.

We don’t just witness the work and setups of others; we do that work and deliver the resulting facts.

From straightforward test reports that simply present results, to white papers that explain the intricacies of new technologies and assessment techniques, to videos that make the facts easily understandable to your target audience, we produce the collateral you need. Our buyer-facing whitepapers, reports, and infographics can assist your sales force or speak directly to your customers. We build our videos to be ready for use on your Web site, on your YouTube channel, or anywhere else you’d like to show them. Whether you want to talk to IT buyers or consumers, our deliverables will communicate the facts about your product with elegance and flair.