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Simulated game for high-quality CPR

Every year in the United States more than 500,000 adults and children experience a cardiac arrest. Less than 15% survive. The American Heart Association hired Principled Technologies to emphasize the importance of high quality CPR with an online game. Learners jump right into simulated CPR from the perspective of three roles: compressor, ventilator, and team leader. Points, timers, and leader boards incentivize top performance, while a racing theme and high-energy music keep learners engaged.

American Advertising Award (ADDY)
Public Service Online: Interactive content
Silver, 2016