What's new

Want to check out what we’ve been up to recently? Experience some of our latest PT-branded collateral on this page. There’s some work you won’t see here—confidential or client-branded materials are under wraps, unless we have our client’s explicit permission to share them. We’ll show you everything else, though, so check back often to discover our most recent work.

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The latest

Explore our just-released collateral, from fact-filled test reports to engaging online training modules. Looking for work and don’t see it here? We always post our latest public collateral on this page, but things move pretty fast—check out the marketing and/or learning portfolio page to discover more.
Lenovo ThinkAgile CP Series: A fully featured turnkey private cloud, with fast deployment and easy management
Ensure greater uptime and boost VMware vSAN cluster performance with the Dell EMC PowerEdge MX platform
Upgrade to better-performing Toshiba SAS storage without breaking the bank
Veritas Resiliency Platform 3.2 offers key features that can benefit large enterprise businesses
Better meet your Oracle database users’ needs with a Dell EMC and HGST solution
Give your business the benefits of online transaction processing and data analytics with less hassle and delay with Dell EMC Ready Solutions for Microsoft SQL
Meet growing online transaction demands and make smarter business decisions with Dell EMC Microsoft Storage Spaces Direct Ready Nodes

Explore our just-released collateral, from fact-filled test reports to engaging online training modules. Looking for work and don’t see it here? We always post our latest public collateral on this page, but things move pretty fast—check out the marketing and/or learning portfolio page to discover more.

Lenovo ThinkAgile CP Series: A fully featured turnkey private cloud, with fast deployment and easy management
Ensure greater uptime and boost VMware vSAN cluster performance with the Dell EMC PowerEdge MX platform
Upgrade to better-performing Toshiba SAS storage without breaking the bank
Veritas Resiliency Platform 3.2 offers key features that can benefit large enterprise businesses
Better meet your Oracle database users’ needs with a Dell EMC and HGST solution
Give your business the benefits of online transaction processing and data analytics with less hassle and delay with Dell EMC Ready Solutions for Microsoft SQL
Meet growing online transaction demands and make smarter business decisions with Dell EMC Microsoft Storage Spaces Direct Ready Nodes

Major technology conferences are filled with attractions and distractions, but we know how to earn and reward attention—which is why our clients come to us seeking testing and collateral they’ll highlight in conference booths. This year, we worked with Toshiba to highlight Toshiba SSDs in both Dell EMC and HPE servers, building campaigns for use at Dell Technologies World and HPE Discover, respectively.

For both conferences, we ran multiple tests and created suites of collateral with the goal of delivering the key messages to several different audiences. For Dell EMC, we tested multiple configurations of servers, software, and Toshiba SSDs, producing ten pieces of collateral aimed at busy attendees with only a few minutes to absorb the material. Our testing with HPE, which focused on OLTP performance with Toshiba SSDs, resulted in a report that we translated into four languages and formed the basis for a video running inside the Toshiba booth.

We also sent one of our senior technicians to run testing demonstrations in the Toshiba booths at both conferences. Conference-goers could see a real-time output of our work, ask questions directly to our representative, and walk away with a paper explaining the full results.

Major technology conferences are filled with attractions and distractions, but we know how to earn and reward attention—which is why our clients come to us seeking testing and collateral they’ll highlight in conference booths. This year, we worked with Toshiba to highlight Toshiba SSDs in both Dell EMC and HPE servers, building campaigns for use at Dell Technologies World and HPE Discover, respectively.

For both conferences, we ran multiple tests and created suites of collateral with the goal of delivering the key messages to several different audiences. For Dell EMC, we tested multiple configurations of servers, software, and Toshiba SSDs, producing ten pieces of collateral aimed at busy attendees with only a few minutes to absorb the material. Our testing with HPE, which focused on OLTP performance with Toshiba SSDs, resulted in a report that we translated into four languages and formed the basis for a video running inside the Toshiba booth.

We also sent one of our senior technicians to run testing demonstrations in the Toshiba booths at both conferences. Conference-goers could see a real-time output of our work, ask questions directly to our representative, and walk away with a paper explaining the full results.

Get frequent updates about where we’re going and what we’re doing, plus a first look at brand-new types of collateral. The items on this page change regularly, so check back every few weeks to see what else is new. For now, click a tile below to learn more.

Competitive Marketing Summit 2018 (recap)

Competitive Marketing Summit

Sharon Horton attended the inaugural Competitive Marketing Summit in Denver, CO, with a group from PT. In her recap video, she talks about what she learned from fellow product marketing and product management professionals and how PT can help our clients win in the attention economy.

Recap video

Principled Technologies acquires Demartek

Welcome Demartek

We’re pleased to announce that as of 9/17/2018, PT has acquired Demartek, a hands-on technology research and analysis company. Dennis Martin and his team of engineers bring expertise and experience that will help us continue to do great work for our clients.

Learn more

Build e-learning that works

Earn, reward, empower: How to build e-learning that works

To keep learners engaged, you must offer compelling content. PT helps you earn your learners’ attention, reward them with exciting content, and empower them to take learning into their own hands.

Find out how we build e-learning that works in our interactive PDF

Get frequent updates about where we’re going and what we’re doing, plus a first look at brand-new types of collateral. The items on this page change regularly, so check back every few weeks to see what else is new. For now, click a tile below to learn more.

Competitive Marketing Summit 2018 (recap)

Competitive Marketing Summit

Sharon Horton attended the inaugural Competitive Marketing Summit in Denver, CO, with a group from PT. In her recap video, she talks about what she learned from fellow product marketing and product management professionals and how PT can help our clients win in the attention economy.

Recap video

Principled Technologies acquires Demartek

Welcome Demartek

We’re pleased to announce that as of 9/17/2018, PT has acquired Demartek, a hands-on technology research and analysis company. Dennis Martin and his team of engineers bring expertise and experience that will help us continue to do great work for our clients.

Learn more

Build e-learning that works

Earn, reward, empower: How to build e-learning that works

To keep learners engaged, you must offer compelling content. PT helps you earn your learners’ attention, reward them with exciting content, and empower them to take learning into their own hands.

Find out how we build e-learning that works in our interactive PDF