What's new

Want to check out what we’ve been up to recently? Experience some of our latest PT-branded collateral on this page. There’s some work you won’t see here—confidential or client-branded materials are under wraps, unless we have our client’s explicit permission to share them. We’ll show you everything else, though, so check back often to discover our most recent work.

Just dropped

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The latest

Explore our just-released collateral, from fact-filled test reports to engaging online training modules. Looking for work and don’t see it here? We always post our latest public collateral on this page, but things move pretty fast—check out the marketing and/or learning portfolio page to discover more.
Upgrade to better-performing Toshiba SAS storage without breaking the bank
Veritas Resiliency Platform 3.2 offers key features that can benefit large enterprise businesses
Better meet your Oracle database users’ needs with a Dell EMC and HGST solution
Give your business the benefits of online transaction processing and data analytics with less hassle and delay with Dell EMC Ready Solutions for Microsoft SQL
Meet growing online transaction demands and make smarter business decisions with Dell EMC Microsoft Storage Spaces Direct Ready Nodes
Microsoft Surface Go: Where great user experience, performance, price, and fast battery charge converge
What is WebXPRT and why should I care?
Handle cutting-edge education apps with new Intel Core processor-powered Chromebooks
Migrate VMs faster with a new Dell EMC PowerEdge MX solution: Scalable SmartFabric boosted throughput and reduced latency vs. HPE Synergy and Cisco UCS solutions
Dell EMC and Intel-branded sales enablement tool: The Intel Xeon Scalable Processor-based server platform

Explore our just-released collateral, from fact-filled test reports to engaging online training modules. Looking for work and don’t see it here? We always post our latest public collateral on this page, but things move pretty fast—check out the marketing and/or learning portfolio page to discover more.

Upgrade to better-performing Toshiba SAS storage without breaking the bank
Veritas Resiliency Platform 3.2 offers key features that can benefit large enterprise businesses
Better meet your Oracle database users’ needs with a Dell EMC and HGST solution
Give your business the benefits of online transaction processing and data analytics with less hassle and delay with Dell EMC Ready Solutions for Microsoft SQL
Meet growing online transaction demands and make smarter business decisions with Dell EMC Microsoft Storage Spaces Direct Ready Nodes
Microsoft Surface Go: Where great user experience, performance, price, and fast battery charge converge
What is WebXPRT and why should I care?
Handle cutting-edge education apps with new Intel Core processor-powered Chromebooks
Migrate VMs faster with a new Dell EMC PowerEdge MX solution: Scalable SmartFabric boosted throughput and reduced latency vs. HPE Synergy and Cisco UCS solutions
Dell EMC and Intel-branded sales enablement tool: The Intel Xeon Scalable Processor-based server platform
Spend less time, effort, and money by choosing a Dell EMC PowerEdge server with pre-installed Microsoft Windows Server 2016 Standard software
Get flexible, feature-rich datacenter management at a lower cost

Major technology conferences are filled with attractions and distractions, but we know how to earn and reward attention—which is why our clients come to us seeking testing and collateral they’ll highlight in conference booths. This year, we worked with Toshiba to highlight Toshiba SSDs in both Dell EMC and HPE servers, building campaigns for use at Dell Technologies World and HPE Discover, respectively.

For both conferences, we ran multiple tests and created suites of collateral with the goal of delivering the key messages to several different audiences. For Dell EMC, we tested multiple configurations of servers, software, and Toshiba SSDs, producing ten pieces of collateral aimed at busy attendees with only a few minutes to absorb the material. Our testing with HPE, which focused on OLTP performance with Toshiba SSDs, resulted in a report that we translated into four languages and formed the basis for a video running inside the Toshiba booth.

We also sent one of our senior technicians to run testing demonstrations in the Toshiba booths at both conferences. Conference-goers could see a real-time output of our work, ask questions directly to our representative, and walk away with a paper explaining the full results.

Major technology conferences are filled with attractions and distractions, but we know how to earn and reward attention—which is why our clients come to us seeking testing and collateral they’ll highlight in conference booths. This year, we worked with Toshiba to highlight Toshiba SSDs in both Dell EMC and HPE servers, building campaigns for use at Dell Technologies World and HPE Discover, respectively.

For both conferences, we ran multiple tests and created suites of collateral with the goal of delivering the key messages to several different audiences. For Dell EMC, we tested multiple configurations of servers, software, and Toshiba SSDs, producing ten pieces of collateral aimed at busy attendees with only a few minutes to absorb the material. Our testing with HPE, which focused on OLTP performance with Toshiba SSDs, resulted in a report that we translated into four languages and formed the basis for a video running inside the Toshiba booth.

We also sent one of our senior technicians to run testing demonstrations in the Toshiba booths at both conferences. Conference-goers could see a real-time output of our work, ask questions directly to our representative, and walk away with a paper explaining the full results.

Get frequent updates about where we’re going and what we’re doing, plus a first look at brand-new types of collateral. The items on this page change regularly, so check back every few weeks to see what else is new. For now, click a tile below to learn more.

Lenovo Transform 2.0 (recap)

Lenovo Transform 2.0: End-to-end digital evolution

Ed Roberts attended Lenovo Transform 2.0 in New York on September 13. In this video, he talks about the breadth of technology at the conference and how PT can help clients thrive in the age of digital transformation.

Recap video

Principled Technologies acquires Demartek

Welcome Demartek

We’re pleased to announce that as of 9/17/2018, PT has acquired Demartek, a hands-on technology research and analysis company. Dennis Martin and his team of engineers bring expertise and experience that will help us continue to do great work for our clients.

Learn more

Competitive Marketing Summit 2018

Competitive Marketing Summit

October 22-24, 2018


PT is a sponsor of the inaugural Competitive Marketing Summit in Golden, CO. Keep an eye out for our team. Jennie Faries, Sharon Horton, and Mark Van Name will be at our booth and walking the floor.

Conference details

Get frequent updates about where we’re going and what we’re doing, plus a first look at brand-new types of collateral. The items on this page change regularly, so check back every few weeks to see what else is new. For now, click a tile below to learn more.

Lenovo Transform 2.0 (recap)

Lenovo Transform 2.0: End-to-end digital evolution

Ed Roberts attended Lenovo Transform 2.0 in New York on September 13. In this video, he talks about the breadth of technology at the conference and how PT can help clients thrive in the age of digital transformation.

Recap video

Principled Technologies acquires Demartek

Welcome Demartek

We’re pleased to announce that as of 9/17/2018, PT has acquired Demartek, a hands-on technology research and analysis company. Dennis Martin and his team of engineers bring expertise and experience that will help us continue to do great work for our clients.

Learn more

Competitive Marketing Summit 2018

Competitive Marketing Summit

October 22-24, 2018


PT is a sponsor of the inaugural Competitive Marketing Summit in Golden, CO. Keep an eye out for our team. Jennie Faries, Sharon Horton, and Mark Van Name will be at our booth and walking the floor.

Conference details