Principled Technologies, Inc. About Us

Our mission is simple: To provide the best possible technology assessment services to our clients. Whether you’re a vendor of technology products—hardware, software, services, or Web sites—or a user of those products, we can help assess the product’s performance, quality, market readiness, and other key characteristics.

To accomplish that goal, our staff has extensive experience in all aspects of technology assessment, including:
Research into the right approaches to gauge new and developing technologies
Analysis of market conditions and competing products
Development of assessment methodologies, from simple scripts to complex benchmark and testing programs
Testing, using any of a huge variety of industry-standard tests and/or those we custom-develop to meet client needs
Communication of your results—test reports, white papers, and so on—to a wide variety of target audiences

We also strive to be a great place to work, with excellent benefits and a collaborative working environment.

Our founders, Mark Van Name and Bill Catchings, have worked together in technology assessment for over 20 years. As journalists they published over a thousand articles on a wide array of technology subjects. They created and led the Ziff-Davis Benchmark Operation, which developed such industry-standard benchmarks as Ziff Davis Media’s Winstone and WebBench. They founded and led eTesting Labs, and after the acquisition of that company by Lionbridge Technologies were the head and CTO, respectively, of VeriTest.